{"id":1135,"date":"2021-06-24T11:37:00","date_gmt":"2021-06-24T01:37:00","guid":{"rendered":"https:\/\/blog.brooksrunning.com.au\/?p=1135"},"modified":"2021-06-24T11:40:02","modified_gmt":"2021-06-24T01:40:02","slug":"behind-the-seams-from-sports-bra-to-run-bra","status":"publish","type":"post","link":"https:\/\/blog.brooksrunning.com.au\/behind-the-seams-from-sports-bra-to-run-bra\/","title":{"rendered":"Behind the seams: From sports bra to run bra"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column _builder_version=”4.9.0″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Running with boobs is a tricky business.\u00a0That\u2019s why we strive to create bras that let you go all out and feel held in. We pride ourselves on years of supporting your best run with high-quality bras made for mileage.\u00a0<\/p>\n

The unique, high-impact demands of running require specialised support. In 2004, Brooks and leading sports bra company Moving Comfort joined forces to design products for runners.<\/span><\/p>\n

Insights from Moving Comfort allowed us to engineer fan-favourite styles \u2014 when we became one company several years later, these products moved under the Brooks brand.<\/p>\n

So while the logo may have changed, our goal is still to deliver bras that enable all women to be active. But the innovation didn\u2019t stop with Moving Comfort. Here\u2019s a look at the evolution of our line.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column _builder_version=”4.9.0″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/blog.brooksrunning.com.au\/wp-content\/uploads\/2021\/06\/Article_815_RunBra_2_AM_OffGrid_XL_50.jpg” _builder_version=”4.9.0″ _module_preset=”default” title_text=”Article_815_RunBra_2_AM_OffGrid_XL_50″ hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”|||100px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column _builder_version=”4.9.0″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

A bra that\u2019s ready to run<\/h3>\n

 <\/p>\n

When it comes to support and comfort, not all sports bras are created equal. Our bras are designed for the run, based on 40 years of biomechanical research, hundreds of interviews, and hours of wear-testing with athletes of all levels and body types.<\/p>\n

The outcome of this development is a bra with fresh benefits for runners \u2014 different from other sports bras you\u2019ve worn. And it needed a new name to match: Welcome to the era of the run bra.<\/p>\n

 <\/p>\n

Inside the innovation<\/h3>\n

 <\/p>\n

Creating a new bra takes \u201ca little bit of science and a little bit of art,\u201d says Laura Madden, Director of Apparel and Bra Development at Brooks.<\/p>\n

Time, study, practice, and a team effort are required to create a product we\u2019re proud of. To that end, we partner with the Research Group in Breast Health at the University of Portsmouth to do biomechanical testing on a wide range of sizes.<\/p>\n

We\u2019ve learned a lot from this research \u2014 maybe most importantly, we found time and again that it\u2019s essential to really understand what women runners want. And those needs vary on an individual level.<\/p>\n

Using both lab and consumer research findings, Madden\u2019s team works with product line management to engineer a range of support options and sizes that work for diverse runners.<\/p>\n

Next, our design and development teams, together with Brooks factories, work together to test multiple aesthetics and functionalities.<\/p>\n

Finally, after the bra design is approved, the products come to life. Each size and style is wear-tested and lab-tested to ensure it delivers run-ready support and distraction-free comfort.<\/p>\n

The bras in our newly released Dare line feature encapsulation support \u2014 built-in, molded cups that surround your boobs to offer a secure, held-in feel.<\/p>\n

More options are in the works for runners with different preferences and support needs, to be released in upcoming seasons.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column _builder_version=”4.9.0″ _module_preset=”default” type=”4_4″][et_pb_testimonial author=”Laura Madden” _builder_version=”4.9.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ job_title=”Director, Apparel and Bra Development” custom_padding=”|||232px||”]

Creating a new bra takes a little bit of science and a little bit of art.<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column _builder_version=”4.9.0″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”||0px|||”]

What runners want<\/h3>\n

 <\/p>\n

Real runners helped us identify the pain points in regular sports bras: chafing at the straps and band, inadequate nipple coverage, boob sweat from too little ventilation, pesky seams irritating the skin, and annoying on\/off mechanisms.<\/p>\n

Once we understood the issues, we designed our\u00a0<\/span>Dare Collection<\/a>\u00a0<\/span>to resolve them. Bras in our new line feature:<\/p>\n