{"id":1666,"date":"2022-05-26T14:51:34","date_gmt":"2022-05-26T04:51:34","guid":{"rendered":"https:\/\/blog.brooksrunning.com.au\/?p=1666"},"modified":"2022-05-26T15:15:06","modified_gmt":"2022-05-26T05:15:06","slug":"thinking-on-our-feet-innovating-the-run-at-brooks","status":"publish","type":"post","link":"https:\/\/blog.brooksrunning.com.au\/thinking-on-our-feet-innovating-the-run-at-brooks\/","title":{"rendered":"Thinking on our feet: innovating the run at Brooks."},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” min_height=”1945.9px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”||0px|||” inline_fonts=”Abel” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Welcome to our tech talk, a place where we dive into how we power our running shoes.<\/span><\/p>\n Tech is a key focus and part of what we do here at Brooks and we wouldn\u2019t have the range that we have without investing the time into research, testing and of course, you, the runner.<\/span><\/p>\n <\/span><\/p>\n What\u2019s your signature?<\/b><\/span><\/p>\n Our Run Signature philosophy has been our guiding principle in run shoe technology for almost a decade.<\/span><\/p>\n Run Signature is the scientific concept that each runner\u2019s body is unique, and therefore we can each benefit from different product features to ensure optimal performance, comfort, and reduced injury risk.<\/span><\/p>\n We know that there is not one way to run. Each runner\u2019s posture is slightly different at landing and throughout the running step. This is because every runner\u2019s anatomy is unique. Because of our unique anatomy, each one of us has a path of least resistance in our joints, which we call the habitual motion path. We believe that a shoe should promote movement along this habitual motion path to minimize unwanted deviations that lead to increased loading on the joints. We also believe that focus should be on keeping the knee \u00ac\u2014 not just the foot \u2014 in its habitual motion path since this is where most running injuries happen.<\/span><\/p>\n Run Signature is about guidance, not correction. We\u2019re not here to fix your running style \u2014 there\u2019s no wrong way to run. Instead, identifying your Run Signature stabilizes your stride. This helps prevent injury and provides the best possible run experience for you.<\/span><\/p>\n <\/span><\/p>\n Insights and more insights<\/b><\/span><\/p>\n Have you ever wondered how running shoes are made? When we concept, create, and build our shoes, we start with the runner first. We\u2019ve talked with thousands of runners around the world to understand what they want on the run. We call these findings runner insights. We rely on real runner feedback to determine fit, function, and design of our future products.<\/p>\n Our work in the lab, which we call our science insights, goes hand in hand with our runner insights. We study biomechanics, or the way your body moves on the run. We bring runners into the lab so we can look at everything from exact toe movements and foot strikes to changes in stride over the duration of a run.<\/p>\n In addition, our full mechanical lab tests every part of the shoe. We test for things like energy return with an impact tester, flexibility to see how smoothly they move with the foot from heel-strike to toe-off, and durability over the course of 2414 kilometres.<\/p>\n For perspective, that\u2019s a really long run from our headquarters in Seattle to Tulsa, OK.<\/p>\n All this data we collect from runner and science insights help us understand the body in motion from every angle.<\/p>\n <\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/blog.brooksrunning.com.au\/wp-content\/uploads\/2022\/05\/S22_APR_DENVER_IMG_4083-scaled.jpg” title_text=”S22_APR_DENVER_IMG_4083″ _builder_version=”4.14.7″ _module_preset=”default” width=”56%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”24px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”-25px|||||” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n Let\u2019s talk about tech, baby<\/b><\/span><\/p>\n We\u2019ve been stuffing awesome innovations into our running shoes since the 70s. Some have helped you feel fast, some comfortable, and others stable.<\/p>\n Check out our innovation timeline to learn more about some of the neat things we\u2019ve developed over the years:<\/p>\n 1977:<\/b>\u00a0Varus Wedge \u2013 reduces overpronation<\/p>\n 1983:<\/b>\u00a0Diagonal Rollbar \u2013 a denser foam on the inside of the shoe that keeps runners from rotating inward and toward the outside and a softer EVA to keep the shoe from tilting awkwardly for walkers<\/p>\n 1986:\u00a0<\/b>Kinetic Wedge \u2013 forefoot stabilizing wedge allows the foot to arch more naturally, reducing stress-related injuries<\/p>\n 1989:\u00a0<\/b>HydroFlow \u2013 two-chambered system that moves silicone fluid from a rear chamber into a front chamber of the shoe with each heel strike and then springs back when the heel lifts<\/p>\n 2002:\u00a0<\/b>Progressive Diagonal Rollbar<\/p>\n 2007:<\/b>\u00a0BioMoGo \u2013 first fully biodegradable midsole cushioning material<\/p>\n 2014:<\/b>\u00a0Guiderail’s \u2013 provides holistic support that allows your hips, knees, and joints to move the way you naturally do.<\/p>\n 2017:<\/b>\u00a0DNA AMP<\/a>\u00a0\u2013 super springy cushioning, delivers best-in-class energy return<\/p>\n 2018:<\/b>\u00a0DNA LOFT<\/a>\u00a0\u2013 our softest cushioning, which instantly adapts to the runners\u2019 individual stride, weight, and speed using a unique blend of materials to offer lightweight softness without sacrificing durability.<\/p>\n<\/h2>\n