Brooks × parkrun = The Perfect Run Happy Partnership

by | May 5, 2023

3 min. read

Every Saturday around the world, 229,000 people lace up their trainers and head to their local park to walk, jog or run a 5k – for free. Whether you’re new to running or testing your speed, you’ll find a great community of like-minded people at parkrun.

That’s why we’re so excited to announce that Brooks is the exclusive new global footwear partner of parkrun for the next six years, as well as its presenting partner in Germany, the Netherlands, and North America.

We can’t wait to work with parkrun to encourage even more people to embrace an active lifestyle. So, if you’re ready to kickstart 2023 with healthy new Run Happy habits, we’ll see you at your local park on Saturday mornings!

Global expansion

For the past three years, Brooks has partnered with parkrun in the UK and Ireland, offering advice and running shoe trials at 30 of the weekly, free events. And thanks to the success of that partnership, we’re now going global! Together, we’re working to bring free, fun fitness to a wider audience, with the aim of growing parkrun around the globe with a focus on North America, Germany, and the Netherlands by 2028.

Embracing the Run Happy spirit

We’re all about running happy – and the people we run with are a key part of that, with good vibes, cheers of encouragement and friends new and old. Parkrun’s inclusive community events are the perfect match for our ethos. As Jim Weber, CEO of Brooks Running says

Brooks believes in a world where everyone who wants to run feels welcome and has the place to do it, parkrun’s global presence and shared beliefs make this partnership a meaningful step forward in our efforts to engage people everywhere so all can access and experience the power of the run in their own communities.

Jim WeberCEO of Brooks Running

 

Parkrun’s mission is to improve the health and wellbeing of as many people as possible, no matter who they are and where they live. It’s a natural fit for Brooks – after all, we’re committed to inspiring everyone to run their path. We believe that running has the power to change a day, a life, and even the world! And a 5k run, jog, or walk at your local parkrun could be the beginning of that.

New to parkrun?

Never been to a parkrun before? Don’t worry – everyone’s welcome! As Russ Jefferys, CEO of parkrun says

parkrun is for everyone. We believe that physical activity should be fun and that time outdoors, in the company of others, should be prioritised and celebrated, Brooks’ inclusive community approach and Run Happy ethos fit perfectly with our brand values, and our collaboration will help deliver on our mission to create a healthier and happier planet. We have ambitious plans for further international expansion, and our partnership with Brooks will play a key role in our potential for growth.

Russ JefferysCEO of parkrun.

 

 So, what are you waiting for? Find your nearest parkrun and get involved. We’ll see you there!

Bottom line, the ideal time of day to exercise is when it is best for you. Although more research is needed in this area to draw a conclusion on exactly what time of day is the best to exercise, what we do know is that long-term exercise does in fact improve aerobic capacity, cardiac function, management of BMI, and strength. So, the evidence points to moving your body for overall wellness regardless of what time you do it.

Keep that spring in your step this season and embrace your Run Happy journey with Brooks Running!

Our writer’s advice is intended for informational or general educational purposes only. We always encourage you to speak with your physician or healthcare provider before making any adjustments to your running, nutrition or fitness routines.

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